Prepaid Legal Leads - Three Ways To Go, What Is Most Productive?
Prepaid Legal leads can make the difference between good results and total loss in your business. But, not all leads are created equal.
Whether you decide to buy leads or create your own, there are 3 main "types" or categories that you'll find helpful in growing your Prepaid Legal business:
1. Potential customers. These leads are interested in one of your products or services. If happy, they may be delicately introduced to your opportunity with reasonable success. But, they didn't start out with an interest in making a profit, and they're going to need a lot of education.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or PPL. Your responsibility will be to find the sincere ones, allay their concerns and guide them into your business.
3. Active network marketers. These prospects are already in an program, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've proven it with their money by enrolling in a program.
The most qualified prepaid legal leads are those in the third group: active multi-level marketers.
Why?
Well, as mentioned above, you know they have an interest in making a profit with multi-level marketing. You aren't going to hear them say, "Is this one of those ponzi schemes?" and other such silly questions. They're beyond that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they join your downline and get through training, they'll yield results much more quickly (and with less instruction) than the average person.
Lastly, they probably know other active network marketers: their upline, downline, and even cross-line distributors they bonded with at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your team.
They're in an opportunity, though, and not always looking to embark upon something new. It's your job to subtly, and carefully, pique their attention without setting off any landmines.
The best way to do this is to start with an offer that helps them in their existing business... something not even related to your program. Something generic, like marketing tools or training.
Secure their trust, and make clear your worth to them by showing them how to move forward with their existing business. Show them that, unlike their existing upline, you are showing them things that yield results. But make it understood that the only people who get your true focus are the people contributing to your financial success.
At that time, working with your group will be the next rational step.
In summary, you can target potential customers, you can go after opportunity seekers, or you can go after active network marketers. Of the three, active multi-level marketers have the utmost potential to explode your team with the least effort. Focus your effort there, and your business will be transformed.
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